Instergram-for-your-business

Instagram for your business

by with No Comment Digital Marketing

How to use Instagram for your business?

Instagram is among the fastest-growing social media platforms, and it provides a variety of ways for you to profit from its popularity as a sales channel today. What you need is a solid plan and the will to see it through. In order for you to create high-quality inbound leads, a good Instagram marketing strategy for your company would definitely complement your digital marketing strategy.

The Structure of an Instagram profile

On your Instagram profile page, users can see your profile photo, a profile summary, highlights, posts, IGTV videos, and posts where you have been tagged by other people. These are the key parts of your profile page that you will be reviewing on a regular basis. You can change your profile photo, name, username, profile description (which includes a bio and a URL connection), business information, and private information.

Updating your profile description

When you click ‘Edit Profile,’ a page appears where you can alter your bio. You have 150 characters to use, and you can mix and match sentences, hashtags, and emoticons. Consider what keywords customers would look for in this bio if they were looking for your products or services. Don’t forget to make sure your call-to-actions match the landing page of the URL you have mentioned. Make it a point not to make your description too wordy, keep it short and clear, maybe with the use of emoticons to make it more readable.

What is an Instagram Hashtag?

Hashtags have proven to be so useful that they’ve been adopted by other websites including Instagram and LinkedIn. If you run a company, using the appropriate Instagram hashtags will aid in the discovery of your content by new users. Hashtags are a super easy way to increase your brand reach, and also they can be used to measure your brand reach through mentions.

What happens when you follow Hashtags on Instagram?

Apart from following individual accounts, users will follow hashtags that are relevant to them. This suggests that these hashtags can be used to announce updates and stories to this specific community of followers. Let your content have a consistent look and feel When using Instagram to expand the audience’s scope, having a consistent look and feel is one of the fundamental success factors. It’s also crucial to keep your brand colors similar to those on your website and other social media platforms so that when people see those colors, they recall your brand faster.

Form a plan on posting content

Regularly publishing content is also essential for increasing your Instagram following. When one of your followers likes or comments on one of your tweets, the Instagram algorithm raises the relevance score of your content to them. When you stop publishing, your importance score decreases, and it’s less likely to be exposed to them when you release new content. The more your followers engage with your posts, the more they will become acquainted with your brand.

Instagram Stories Creation

A successful Instagram Story strategy complements your brand and encourages people to learn more about it. Instagram Posts aren’t just for still photos; they can also be 30 second video clips, and the best part is that they don’t have to be flawless. You can also take an approach where your content is authentic, and original and it does not always have to be clinically edited and re-touched.

Instagram Stories stickers

One of the most common features is the Insta Stickers! These stickers aid in content discovery as well as contact and engagement with the viewer. This is a tool every brand on Instagram must be using lavishly!

How do Instagram Highlights work?

Instagram Highlights is a tool that allows you to categorize your content and give a summary of your content to your followers at a glance. This is a great way to communicate your services / products / brand announcements in an easy, clear way that so that they do not clash or clutter with other content on your profile. For example, if you have a new Instagram follower, they can always go through your old stories and get to know you better by looking at the various types of highlights.

What is Instagram Live

Instagram live is the term for live streaming on this platform. On Instagram, People enjoy live experiences. Immediate satisfaction reduces the physical gap between your audience and your brand. You can use filters and allow your live audience to ask you questions in real time when you go live on Instagram. This is a superb tool to increase brand engagement and bring in real-life interaction with your customers.

How to use the Instagram TV (IGTV)?

The target audience for IGTV is very similar to that of YouTube. This allows you to display long-form videos. A video post can last up to 60 seconds, although each story clip is only 15 seconds long. With IGTV, you can upload videos up to 60 minutes in length to IGTV. The video can be oriented in either landscape or vertical mode.

Does Instagram Insights help?

How do we use Instagram insights to monitor your progress and attempts to use this visual tool? Inside the Instagram app, there are two ways to display the success of your posts. It shows how many accounts have ‘seen’ your content and how many content interactions you’ve had in the Summary section. In Your Audience section, you’ll see a change in the number of followers for your account. You can see the posts and stories from the previous seven days under Content You Shared, and you can click on the right mini arrow to learn more about these insights. Insights can be used to monitor your current performance, and plan for your next step.

Right now, Instagram is the most popular social media platform.

Therefore make sure you have a valid reason for spending time and money on Instagram advertising, whether it’s to raise brand awareness, communicate with and build confidence with your audience, or convert them into paying customers.

Get in touch with us to know how you can incorporate Instagram into your brand strategy and use its many useful tools and opportunities to grow your brand!

influencer-marketing-for-your-rand

Influencer Marketing for your Brand

by with No Comment Digital Marketing

Influencer marketing is a concept that has certainly taken over the world of marketing and it has become a quintessential element of any brand’s marketing strategy. Influencer marketing is essentially advertising a certain product or service through a well-known social media personality or content creator. Influencers typically have a broad, active audience that marketers can use to boost credibility and even sales. That is why influencer marketing
has become go-to marketing strategy of most brands worldwide. This is not a new concept: for decades, big-budget companies have paid celebrities to endorse their products. However, as consumers move away from traditional marketing and toward social media and emerging forms of digital marketing, a new method of marketing using online influencers has emerged.

Types of Influencers

Micro-Influencer – They create meaningful content for their audience and communicate with them through social media platforms, blogs, other written articles, websites, and forums. When a business has chosen a micro-influencer to partner with, they may have them write a post about their service, share an online review, or post a picture on Instagram of one of their products. Because of the manageable size of their following, they would be able to engage with their target audience about the content they share about their products and brand.

Social Media Influencer – Social media influencers are well-known and followed by thousands or even millions of people on platforms like Instagram, YouTube, Facebook, and Twitter. Fitness, workouts, cars, diet, outdoor activities, travel, fashion, art, beauty, and interior design are among the topics covered by most social media influencers.
Businesses can entice them to share content that they feel complements their products or services, and since they have fans who are also members of their target audience, they can choose which content to promote. At its most basic level, influencer marketing is a form of social media marketing that relies on endorsements and product mentions from
influencers—people who have a large social following and are regarded as experts by their followers.

Celebrity Influencer – Celebrity influencers are well-known people who have large followings in a variety of fields. They are well-known and, as a result, can have a significant influence on your target audience. Since celebrities are so well-known, they are successful at attracting a wide range of audiences across various platforms. Businesses ask celebrities to pose for photographs promoting their products, explain why their products or services would appeal to their target audience, include coupons and discount codes, or write reviews about why their brand stands out.

Blog Influencer – A blog influencer is someone who writes for their own blog and has thousands or millions of subscribers and followers. Their depth and success set them apart from other bloggers. To collaborate with a blog influencer, businesses can write a guest post for their blog, request to be included in one of their posts, or sponsor a post about one of their products or services. If they sponsor a post on the influencer’s page, they will also have pictures of their products to share.

Key Opinion Leader – High-level experts in a particular area on a specialized topic are known as key opinion leaders (KOLs). A KOL is a perfect choice if the organization wishes to draw audience members in a highly specialized area as they usually have professional or academic backgrounds to make them an expert in the particular field. Eg: A fitness KOL who is a certified trainer. KOLs are respected contributors in their sectors and have followers who are also interested in those subjects. Businesses typically ask them to review their YouTube products, list them in their column, write a brand blog post, share an Instagram post about their product, or model for a print or digital ad for their product. KOLs also conduct FB/IG Live sessions where they actively interact with their followers and speak about their expert opinion on certain products / services.

Including Influencer Marketing in your Brand Strategy

  • Evaluate your influencer marketing strategy carefully. Organize yourself, create a strategy, schedule, and budget, and spend time researching. Make a decision on how you’ll find influencers: organically, through a website, or through an agency. Be patient and focus on being human – people conversing with people, not businesses
    conversing with businesses.
  • Make a schedule. If you want to call the influencer weekly, quarterly, or biannually, or send them a newsletter? Integrate with the public relations, product release, and other schedules. Send emails on behalf of senior management. Plan corporate travel schedules and face-to-face meetings.

What doesn’t work in Influencer Marketing?

Using a generic approach to locating and utilizing various influencers
  • One method does not suit everything when it comes to influencers: customize the approach to the person. It is important to identify the type of influencer you need for your brand, which area you prefer them to be in, whether it is a niche audience or the mass audience etc. Before contacting an influencer, do your research and get to know them. Before making a pitch, always start by praising their work. Make it clear what you’re offering in exchange for their time and effort. Get to the point, provide all pertinent information, but don’t make your message too long. Respect each other and leave space for further discussion and negotiation. If they don’t respond to your first post, follow up.
The more followers the better?
  • Popularity isn’t the only criterion for influence. Keep in mind that your aim is to get your customers to take a specific action. Don’t believe that the people who have the most followers are real influencers. It’s important to have a clear understanding of your goals before selecting an influencer. In every industry, there are thousands of influencers to choose from, and you want to partner with the right one for your business. Every influencer isn’t the right one for you. It is highly dependent on the company’s budget and target market.

Stay tuned to our website for more articles on Social Media Marketing.