Instagram for your business

How to use Instagram for your business?

Instagram is among the fastest-growing social media platforms, and it provides a variety of ways for you to profit from its popularity as a sales channel today. What you need is a solid plan and the will to see it through. In order for you to create high-quality inbound leads, a good Instagram marketing strategy for your company would definitely complement your digital marketing strategy.

The Structure of an Instagram profile

On your Instagram profile page, users can see your profile photo, a profile summary, highlights, posts, IGTV videos, and posts where you have been tagged by other people. These are the key parts of your profile page that you will be reviewing on a regular basis. You can change your profile photo, name, username, profile description (which includes a bio and a URL connection), business information, and private information.

Updating your profile description

When you click ‘Edit Profile,’ a page appears where you can alter your bio. You have 150 characters to use, and you can mix and match sentences, hashtags, and emoticons. Consider what keywords customers would look for in this bio if they were looking for your products or services. Don’t forget to make sure your call-to-actions match the landing page of the URL you have mentioned. Make it a point not to make your description too wordy, keep it short and clear, maybe with the use of emoticons to make it more readable.

What is an Instagram Hashtag?

Hashtags have proven to be so useful that they’ve been adopted by other websites including Instagram and LinkedIn. If you run a company, using the appropriate Instagram hashtags will aid in the discovery of your content by new users. Hashtags are a super easy way to increase your brand reach, and also they can be used to measure your brand reach through mentions.

What happens when you follow Hashtags on Instagram?

Apart from following individual accounts, users will follow hashtags that are relevant to them. This suggests that these hashtags can be used to announce updates and stories to this specific community of followers. Let your content have a consistent look and feel When using Instagram to expand the audience’s scope, having a consistent look and feel is one of the fundamental success factors. It’s also crucial to keep your brand colors similar to those on your website and other social media platforms so that when people see those colors, they recall your brand faster.

Form a plan on posting content

Regularly publishing content is also essential for increasing your Instagram following. When one of your followers likes or comments on one of your tweets, the Instagram algorithm raises the relevance score of your content to them. When you stop publishing, your importance score decreases, and it’s less likely to be exposed to them when you release new content. The more your followers engage with your posts, the more they will become acquainted with your brand.

Instagram Stories Creation

A successful Instagram Story strategy complements your brand and encourages people to learn more about it. Instagram Posts aren’t just for still photos; they can also be 30 second video clips, and the best part is that they don’t have to be flawless. You can also take an approach where your content is authentic, and original and it does not always have to be clinically edited and re-touched.

Instagram Stories stickers

One of the most common features is the Insta Stickers! These stickers aid in content discovery as well as contact and engagement with the viewer. This is a tool every brand on Instagram must be using lavishly!

How do Instagram Highlights work?

Instagram Highlights is a tool that allows you to categorize your content and give a summary of your content to your followers at a glance. This is a great way to communicate your services / products / brand announcements in an easy, clear way that so that they do not clash or clutter with other content on your profile. For example, if you have a new Instagram follower, they can always go through your old stories and get to know you better by looking at the various types of highlights.

What is Instagram Live

Instagram live is the term for live streaming on this platform. On Instagram, People enjoy live experiences. Immediate satisfaction reduces the physical gap between your audience and your brand. You can use filters and allow your live audience to ask you questions in real time when you go live on Instagram. This is a superb tool to increase brand engagement and bring in real-life interaction with your customers.

How to use the Instagram TV (IGTV)?

The target audience for IGTV is very similar to that of YouTube. This allows you to display long-form videos. A video post can last up to 60 seconds, although each story clip is only 15 seconds long. With IGTV, you can upload videos up to 60 minutes in length to IGTV. The video can be oriented in either landscape or vertical mode.

Does Instagram Insights help?

How do we use Instagram insights to monitor your progress and attempts to use this visual tool? Inside the Instagram app, there are two ways to display the success of your posts. It shows how many accounts have ‘seen’ your content and how many content interactions you’ve had in the Summary section. In Your Audience section, you’ll see a change in the number of followers for your account. You can see the posts and stories from the previous seven days under Content You Shared, and you can click on the right mini arrow to learn more about these insights. Insights can be used to monitor your current performance, and plan for your next step.

Right now, Instagram is the most popular social media platform.

Therefore make sure you have a valid reason for spending time and money on Instagram advertising, whether it’s to raise brand awareness, communicate with and build confidence with your audience, or convert them into paying customers.

Get in touch with us to know how you can incorporate Instagram into your brand strategy and use its many useful tools and opportunities to grow your brand!